Saturday, October 24, 2009

Publix Apron Simple Meals-or-What can we sell tonight?

Dear Consumer,



I listen to radio on my daily drives and listen to some of the ads plaid on the major stations. One of those is by Publix, and the topic of my discussion. The "simple meals" project that is found as a free standing station close to the entrance seemingly tries to help people by providing dinner choices, complete with not only the recipe, but taste testing and ingredients close by as well. So I've listened to two of these in two consecutive days, and I can't stay quiet anymore!

The first ad had something healthy as a main course (I cannot remember what exactly) accompanied by a side of bacon cheese fries, which, according to the expert, needed to be dipped in ranch dressing. I said, yeih! what a great way to add an extra 1000 calories to your DINNER! Ok, cheesy fries, whatever. Topped with bacon, now you are cancelling the effects of fish oil capsules you've been taking. AND dipped in ranch? WHY??? Are those poor potatos lacking falvor still?

No, I tell you why. To sell stuff. Now we have gone from potatoes, to potatos, cheese, bacon and ranch. Bamm! Good job.

Next day, commercial: thai something salmon (thai always means sweet!), accompanied by something that had bacon in it.

Ok, here's the downlow: know what you are ADDING to your dinner. Little things add up, especially if it begins with "bac" and ends with "on". The main directive of any corporation is to sell stuff by appealing to someone. Providing easy recipes is one thing (though how hard is it to cook a piece of fish, or make a side dish?), turning something basically good into something totally bad is another. I will paste the link for the Apron's recipe site, and ask you too look hard and find how many of them do not have added sugar or added fat (for flavor, of course, or just in case we are bored with how real food tastes). These things are fun to eat every now and then, but cannot be part of your everyday cooking!



No surprise then, that when I was asked by my evening boot campers what to eat after 8pm (when the class is over), I said "Grab a sugar cube wrapped in bacon". Why the cooking? They didn't believe me...



Anyway, to save time, try baking a big batch of chicken breast and freeze it. It can be used with packages of vegetable stir fry (just the vegetables!) or rice, or salad, or anything you can think of! It is a great source of protein, and can be eaten hot or cold, alone or with someone else:)



Another trick I do is to get a really nice, thick sirloin steak and slice it like the Chinese do, thin. A quick seasoning and pan searing does the job in 10 minutes. Then this can be frozen too, or added in tomato sauce, on a sandwich, or eaten alone, even cold. Sometimes I just slice tomatoes or fresh fruit as a side. I find that the side dishes take the longest to prepare: like couscous, bulgur wheat, quinoa - all have a 25-30 minute prep time. So I don't make those for every meal. I am lucky though, for living alone I get to eat a serving of side dish for 3 days:)

Anyway, here's the link to the Publix Experts, use it with care!
http://www.publix.com/aprons/meals/SimpleMeals.do

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